Benefits of Clicks

Features and Benefits of Google Adwords Clicks

There is an amazing range of features and benefits to Google AdWords, allowing you to hone in a on a range of marketing possibilities for your business.

You are not restricted in the normal way that is the problem with conventional advertising. There is not a limited amount of space, which usually forces advertisers to think of what is the main target audience, what is the main message to communicate, what is the main motivational trigger, etc.

And to top it all off, what if the perfect ad is not designed by a deadline?

None of these are problems with Google AdWords!

Important features of clicks with AdWords

Categories	How many included?	Lots
Targets/themes	How many buyers & messages are seen?	Lots
Alterations	Can they be made?	Yes
New/seasonal	Can products or services be changed?	Yes
Best days/hours	Do you have control of these?	Yes
Response	How long until you know this?	Quick
Test marketing	Can you try different things?	Yes
Pay by results	Can you pay only when they find you?	Yes
Competitors	How many can be our clients?	None
Geography	How wide or narrow can this be?	Range
Results analysis	What statistics are available?	Lots
Changing use	What is the trend?	Growth
Control results	Can you make what you want happen?	Yes
Commitment	What if you think of something better?	OK

Comparison with Yellow Pages

Compare		Google Adwords	Yellow Pages
Categories	How many included?	Lots	Only 1
Targets/themes	How many buyers & messages are seen?	Lots	Only 1
Alterations	Can they be made?	Yes	No
New/seasonal	Can products or services be changed?	Yes	No
Best days/hours	Do you have control of these?	Yes	No
Response	How long until you know this?	Quick	A Year
Test marketing	Can you try different things?	Yes	No
Pay by results	Can you pay only when they find you?	Yes	No
Competitors	How many can be our clients?	None	All
Geography	How wide or narrow can this be?	Range	Book
Results analysis	What statistics are available?	Lots	None
Changing use	What is the trend?	Growth	Decline
Control results	Can you make what you want happen?	Yes	No
Commitment	What if you think of something better?	OK	Sorry

Flexibility

There are a range of ways your campaign can be tuned up and adjusted by us to improve its performance.

· You are not confined to one category. In fact, you can have ads under a vast range of categories.

· The actual keywords are best combined to make phrases that more accurately define what people are looking for. General keywords may attract more clicks, but they are usually poorer quality calls, so they can be limited or avoided altogether.

· Test ads can be tried to find which work better, and then further testing can be done to improve results.

· Quick response time means greater ease of making alterations and improvements.

· When ads are found to work better, we can add more similar ads to the campaign.

· At different times, you may want different lines promoted - seasonally, new lines, changed emphasis. AdWords is as easy to change as your website.

· If particular ads attract nuisance calls, they can be paused or deleted – we get rid of the tyre-kickers!

· Different geographical areas can be selected.

· Your ads can be shown on specified hours or days.

· Your click budget is a maximum amount you are prepared to spend in a day – if it is not all used, you only pay the lesser amount.

· Within different campaigns or ad groups, you can also have different budget limits.

· You may find you can not keep up with all the calls, so the budget can be reduced, and that will cost less.

· You may want more of what you are receiving, and that can be obtained by increasing the budget.

It’s all about having an ad campaign with all the benefits that suit your needs and achieves the best return for your investment.

Needs

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Clicks

Benefits